In May 2017, we created this live campaign for AT&T during finals week, a 3-day event that took place at a quirky coffee shop. It came from the insight that students feel alone during the struggle of finals week, so we provided a place for them to both study and take a break from studying with students around the country. #StudyFest resulted in 98% positive sentiment overall and a 4.8 point brand lift in perception of AT&T as an entertainment company (Facebook Nielsen Brand Study).
Client: AT&T Agency: Organic BBDO Senior Art Director: Elana Black Producer: Cat Erwin Animator/ Editor: Tereus Poveda Social Studio Content Director: Elisa Thomas Strategist: Megan Sugrue ACD Copywriter: Jamie Fox Production Company: Caviar Directors: Jeff & Pete
#StudyFest Case Study
StudyFest Recap :30
ICYMI Day 1 | StudyFest
ICYMI Day 2 | StudyFest
Pre-Event Teaser 1 | StudyFest
Pre-Event Teaser 2 | Studyfest
Stress of finals got me like...
TFW finals week ends
TFW you really need coffee
TFW you haven't gone to class all semester
TFW you don't even know what you're studying anymore
TFW you've read hundreds of pages, and not a single word has sunk in
TFW you have no idea what's happening
TFW something confusing finally clicks in your brain
Nestlé Pure Life | Share-a-Scare
For NPL's special-edition Share-a-Scare bottles, we were tasked with fusing the colorful traditions of Halloween & Day of the Dead. The goal was to demonstrate how the special edition bottles make drinking water more fun for kids. We played up the familial & neighborhood dynamics of our Hispanic family target by bringing our characters families to life and showing them celebrating in unique, happy, healthy ways.
As a social extension, we created a series of thumb-stopping 3D gifs and cinemagraphs from the video content for Facebook & Instagram.
Client: Nestlé Pure Life Agency: 360i Art Director: Elana Black GCD: John Heath Animation: Tulips & Chimneys Music Composer: Patrick Kirst
NPL PRESENTS: SHARE-A-SCARE (:30, ENGLISH)
NPL PRESENTS: SHARE-A-SCARE (:15, SPANISH)
NPL 3D GIF: Grandmummy Throws Bottles
NPL 3D GIF: Scarecrow Flip
NPL 3D GIF: Calavera Family
NPL 3D GIF: Parade
NPL CINEMAGRAPH: Scarecrow
Share-A-Scare Product Page (desktop)
Facebook Page (Desktop)
Verizon | Choose Wisely Spots
Verizon Wireless "Choose Wisely" Series
IDEA Making the right choice with your carrier can make all the difference. Choose wisely. To illustrate that in a humorous way, we set up quick cuts that show our hero having to make a split second choice to solve an outlandish problem
HOW IT WORKS In each episode, our hero is presented with an immediate, humorous problem. Our hero plays out two quick-cut solutions using the phone: one good, one bad. At the end, we tie it together with a "best choice" message with Verizon.
TAKEAWAY Although some choices are tough, Verizon is indubitably the best wireless network.
Agency: mcgarrybowen Client: Verizon CD: Chris Pacetta ECD: Matt McGregor-Mento AD: Elana Black Sr. CW: Paul Nair CW: Peter Min Director: Ben Gigli, 5 Second Films
Suit Up | Choose Wisely | Verizon
Cat Video | Choose Wisely | Verizon
Possum | Choose Wisely | Verizon
Need A Ride? | Choose Wisely | Verizon
Party Time | Choose Wisely | Verizon
Yoga | Choose Wisely | Verizon
Subway | Handcrafted
ABOUT To sandwich artists, the sub build is a finely tuned craft. From peak pickle placement to sauce sprinkling we know that delicious is in the details. Where does our Sweet Onion Chicken Teriyaki get its flavor from? Us whispering sweet nothings in it's ear. Again, with our bespoke subs it's all in the craft. We hone that craft in a matter of minutes to get you your sub during lunch break, but if we had more time....
INSIGHT Craftsmanship is so hot right now. But it's nothing new to us, we've been perfecting our subs for years. There's no better example of this craftsmanship than in our fan favorite Sweet Onion Chicken Teriyaki or Chicken Bacon & Ranch Melt.
HOW IT WORKS We created maker movement parody videos and cinemagraphs, starring our chicken subs, to show just how much love goes into each and every creation. We believe in a ground up approach to our subs. Perfect ingredients yield perfect subs. Our videos highlight the care and attention necessary to yield those perfect ingredients.
Agency: 360i Client: Subway Art Director: Elana Black Copywriter: Natalie Suzuki Photography/Video: Cristopher Benitah GCD: John Heath
We don’t dictate the flavor of our bacon. We prefer gentle persuasion.
Nature & nurture.
Every morning we whisper the latest gossip in our tomato’s ear. How else would they get juicy enough for our Sweet Onion Chicken Teriyaki?
Videos also lived in our Instagram feed alongside stills of other fresh ingredients in handcrafted bains.
Our bacon requires juuust...the right...amount of skillet.
Our cheese attends classes with our sandwich artists for personal enrichment. #CulturedCheese
We read motivational bread time stories so our subs can rise above all others. One day they'll grow up to be a part of our Chicken Bacon & Ranch Melt.
Bespoke tears are our secret ingredient. Surprised you've never heard of it!
Our sandwich artists promote individual expressionism. We don't like our chicken strips to feel like a cog in the wheel.
Simply | Social Content
AWARDS:Social @ The Core, 2015 One of 45 programs recognized by Coca-Cola among 190 global entries (and one of the few winners from the US) - Simply was awarded the designation of “Social @ The Core” – for creating some of the most shareable content in the Coca-Cola portfolio.
Agency: 360i Client: Simply Art Director: Elana Black Copywriters: Reid Masimore, Alex Basak, Natalie Suzuki Photography/Video: Antonio DeLucci, Tim Ireland, Margeaux Walter Photography Assistant: Cesar Rebollar Food Stylist: Cesar Aldrete, John Bjostad
The recipe for a perfect morning—a little poetry, autumn leaves, and a glass of delicious Simply Grapefruit.
Turn this summer refresher into a warm, comforting winter drink with delicious Simply Lemonade and some seasonal spices. http://on.fb.me/1ZHp6Qn
Nestlé Pure Life | Grab Your Favorite
For the special-edition Nestlé Pure Life Share-a-Scare bottles, we literally brought the bottle characters to life. To show how our bottles can make drinking water just as fun as candy, we created a series of thumb-stopping images that hero the individual bottles and the characters they inspire.
We were originally tasked with throwing together a low-budget, super simple product shoot. Instead, we convinced the client to try something new. We collaborated with body paint artist Trina Merry to create something different and memorable for the brand.
Client: Nestlé Pure Life Agency: 360i Art Director: Elana Black GCD: John Heath Photographer: Antonio DeLucci Lighting: Cesar Rebollar Body Artist: Trina Merry
Firehouse Subs + Coca-Cola Freestyle
In the sweltering heat of summer 2015, Coca-Cola Freestyle partnered with Firehouse Subs for an epic thirst-quenching campaign.
One late night led to the creation of the best thirst responders to handle the parched masses: The Thirst-Aid Brigade.
We created a series of videos, social content and a ridiculous Tumblr. All of which resulted in the highest engagement rate ever received by the brand.
Thirst-Aid Brigade: The Steamiest Sub (Firehouse Subs + Coca-Cola Freestyle)
Thirst-Aid Brigade: The Hapless Ham (Firehouse Subs + Coca-Cola Freestyle)
Thirst-Aid Brigade: The Bravest Bros (Firehouse Subs + Coca-Cola Freestyle)
Subway | Chef Fresh
More goes into developing a Subway sandwich than one might imagine. There is a real person, Executive Subway Chef Chris Martone, who has worked in the Subway test kitchen for the last 17 years designing quality sandwiches. In order to showcase Subway's commitment to always improving quality, we created a new social campaign, #ChefFresh, that brings Chef Martone to the forefront.
Images and short video clips of #ChefFresh were distributed across Subway's social channels with the goal to humanize the sandwich creating process while demonstrating Subway's expertise and dedication to freshness. The campaign also utilized ScratchReels, Polls and Conversational Ad units on Twitter to help further engagement with consumers. #ChefFresh supports Subway's continued initiative to celebrate the people, ingredients and skill behind their sandwiches.
Client: Subway Agency: 360i Art Director: Elana Black Jr. Copywriter: Jay Zschunke Jr. Art Director: Emanuel Vinkler Photographer: Antonio DeLucci Photography Assistant: Cesar Rebollar Video Director: Glen Hoffman Group Creative Director: John Heath
Meet Chef Chris Martone of Subway
Rotisserie-Style Chicken Sub Conversation
Building a Virtual Sandwich
Sweet Onion Chicken Teriyaki
Sony Music | Assorted
While at Sony Music's Arcade Creative Group, I worked on a variety of projects for Epic, Columbia & RCA Records. Here are some of the highlights.